A Rua

A Rua si the debut by Encarnaçian rapper Queiroz Ávila De Andrade, better known with his stage name P7llê. It was released on June 18, 2012 through Enduro, making it the rappers major label debut. The album features executive production by De Andrade's long time collaborator and friend Lamelò, with additional production by LorenaVaz, Márcio Ávila Corrêa, Hàblen. The album features guest appearences by the Encarnaçian rappers Eqalà, 2Juliana and Commì, Cerveran singer Don Suavo and Theykan rapper UNN Meaora. The album was met with positive commerical success in both it's homeland and the Ingonian area, and was received positevely by critics. Released when P7llê was only 20 years old, the album has become a cult classic and is widely considered to have been the album that brought trap music into the Avalonian (and later global) mainstream.

Background and promotion
The project was first mentioned by De Andrade in April 2011 in his 6th mixtape (Dinheiro 2). In the months after, P7llê would often reference the upcoming album in his lyrics. In July 2011 he signed to major label Enduro, which started to promote the artist internationally by granting him features in other Avalonian records. His January 2012 mixtape Antes da rua, which served as an introduction the album, was his first project to chart outside Encarnaçao and Cervera, by placing on the Theykan, Shenewan, Jungastian, Tilennan and Bailanese charts. Starting from March 2012 De Andrade started posting videos on YouTube that documented the final studio sessions of the album, allowing fans to listen to snippets of the upcoming album. The videos garnered significant attention as the featured artists could be seen in the studio. The 18th of April the album was officially announced by Enduro, and a day later by De Andrade. Insiders later said that P7llê did not know that the label was gonna announce the project and that the release day wasn't discussed with him prior to the announcement.

Composition
The album is a predominantly trap project, innovating heavily on the genre compared to previous artists. This sound evolution was primarily thanks to the work of executive producer Lamelò, who produced all the tracks of the album, along with mixing and mastering the project. The significant majority of rap and trap (and their subgenres) works after A Rua would take significant inspiration from the albums production. The album also presents minor influences from other urban music genres, such as the Theykan R&B and Dancehall and Cerveran Raggaeton.

P7llê's lyrics predominantly tell about the tough life in the streets of the barrios of São Vicente: crime, poverty, broken families and police violence are the central themes of the album, but De Andrade also leaves some space for positive thoughts such as love and parties in some cuts. P7llê's delivery and flow were as innovating and influential as the albums production: alternating slurred and mumbled slow flows and fast paced, crystal clear but very bass deliveries, having a wide range of delivery styles has since become a staple of a good rap project.

Critical reception
At it's release, the album was positevely received by specialized critics. Márcio Lemos Vila has written for Vida: "This album introduced new incredible sounds to the scene, and surely is a good postcard for Encarnaçian rap music abroad". Years after it's release, many publications re-evalued the album due to it's exponential growth in popularity over the years. The project was placed in many Top of the decade album rankings by various publications. At Aggregator.org, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 86, based on 37 reviews.