Daelise

Daelise is a and   owned by the Lagualle-Sircome Group and originates from Tilenno. Daelise products are manufactured in Iere, Mero-Curgovina, Theyka, Tilenno, Vallis and Zahava. Currently the Daelise headquarters are located in Ornans, Vallis, close to the other brands owned by Lagualle-Sircome. Daelise products are sold in more than 80 nations worldwide, mainly serving the Avalonian and West-Artemian markets. The brand is mainly targeted towards female customers internationally, but also includes lines for men, children and babies. It mainly sells and, but has expanded into  and  products as well. The Daelise logo is a stylised version of the Tilennan letter d in a peach colour.

Origin
Daelise was founded in 1921 by Saemo Pàredes, after the Tilennan Civil War. It was originally a Tilennan brand with its production located in Perteso. At the time it mainly produced and. This is also reflected in the name of the brand which refers to the practice of daelila, or flower offerings, with daelise being the name given to the offerings themselves.

Eventually Pàredes expanded the brand's knowledge of scents and fragrances into soap-making. This quickly outpaced his candle sales and new varieties of soap were brought to the market. In 1934 Daelise's first liquid was put on the market and quickly took the nation by storm. Daelise grew and by 1950 it was the largest soap producer in Tilenno. Around this time the company also started exporting to other nations, mainly in Avalonia.

Lagualle Acquisition
In 1985 Daelise was acquired by Lagualle Cosmetics, a Vallisian based cosmetic company, for $720 million. Under their ownership, Daelise quickly got introduced into other markets, mainly the West-Artemian one and production quickly increased. The brand also diversified introducing new lines specifically targeted towards men and children. In 2003 Daelise introduced a new skincare line, including body lotions and hydrating oils. It also further expanded into the shaving market with products like scented shaving cream. In recent years Daelise has remained stable with not much changes to its core products. It has ran multiple successful ad campaigns and has also been paying more attention to environmentally friendly production methods and packaging. Daelise headquarters are now located in Ornans, Vallis with regional offices in Tilenno and Zahava.

Haircare
Hair products, mainly targeted towards women, remain Daelises largest source of income. It mainly sells shampoos and conditioners in different scents. Over the years Theykan Jungle Orchid has remained their most popular scent after its introduction in 2006.

Hair product lines include:
 * Daelise Essential
 * most basic line of shampoo and body wash


 * Daelise Revelation
 * luxury shampoo line


 * Daelise Restructuring Conditioner
 * conditioner aimed at people with broken and damaged hair


 * Daelise Pure
 * environmentally friendly line of shampoo and body wash

Body care
Another major revenue source is that of body products, mainly in the form of body wash and lotions.

Body product lines include:
 * Daelise Essential
 * most basic line of shampoo and body wash


 * Daelise Inspire
 * luxury foaming body wash


 * Daelise Revitalise
 * body lotions and creams to hydrate the skin


 * Daelise Pure
 * environmentally friendly line of shampoo and body wash

Other Lines
Daelise is also exploring different product categories, mainly in the form of skincare. The share of skincare as part of their income has been steadily growing over the last decade and is predicted to overtake their body products in 2025 as second largest source of revenue.

Other product lines include:
 * Daelise Skincare
 * skin and facial products aimed at rejuvenating the skin


 * Daelise Men
 * personal care products specifically targetted towards men


 * Daelise Resolute Deodorant
 * line of deodorant and anti-transpirant


 * Daelise Exquire
 * skin exfoliatation and masks


 * Daelise Kids
 * products specifically targetted towards kids and infants