Daelise

Daelise is a and   owned by the Lagualle-Sircome Group and originates from Tilenno. Daelise products are manufactured in Iere, Mero-Curgovina, Theyka, Tilenno, Ovancia and Zahava. Currently the Daelise headquarters are located in Ornans, Ovancia, close to the other brands owned by Lagualle-Sircome. Daelise products are sold in more than 80 nations worldwide, mainly serving the Avalonian and West-Artemian markets. The brand is mainly targeted towards female customers internationally, but also includes lines for men, children and babies. It mainly sells and, but has expanded into  and  products as well. The Daelise logo is a stylised version of the Tilennan letter d in a peach colour.

Origin
Daelise was founded in 1921 by Saemo Pàredes, after the Tilennan Civil War. It was originally a Tilennan brand with its production located in Perteso. At the time it mainly produced and. This is also reflected in the name of the brand which refers to the practice of daelila, or flower offerings, with daelise being the name given to the offerings themselves.

Eventually Pàredes expanded the brand's knowledge of scents and fragrances into soap-making. This quickly outpaced his candle sales and new varieties of soap were brought to the market. In 1934 Daelise's first liquid was put on the market and quickly took the nation by storm. Daelise grew and by 1950 it was the largest soap producer in Tilenno. Around this time the company also started exporting to other nations, mainly in Avalonia.

Lagualle Acquisition
In 1985 Daelise was acquired by Lagualle Cosmetics, a Ovancian based cosmetic company, for $720 million. Under their ownership, Daelise quickly got introduced into other markets, mainly the West-Artemian one and production quickly increased. The brand also diversified introducing new lines specifically targeted towards men and children. In 2003 Daelise introduced a new skincare line, including body lotions and hydrating oils. It also further expanded into the shaving market with products like scented shaving cream. In recent years Daelise has remained stable with not much changes to its core products. It has ran multiple successful ad campaigns and has also been paying more attention to environmentally friendly production methods and packaging. Daelise headquarters are now located in Ornans, Ovancia with regional offices in Tilenno and Zahava.

Haircare
Hair products, mainly targeted towards women, remain Daelises largest source of income. It mainly sells shampoos and conditioners in different scents. Over the years Theykan Jungle Orchid has remained their most popular scent after its introduction in 2006.

Hair product lines include:
 * Daelise Essential
 * most basic line of shampoo and body wash


 * Daelise Revelation
 * luxury shampoo line


 * Daelise Restructuring Conditioner
 * conditioner aimed at people with broken and damaged hair


 * Daelise Pure
 * environmentally friendly line of shampoo and body wash

Body care
Another major revenue source is that of body products, mainly in the form of body wash and lotions.

Body product lines include:
 * Daelise Essential
 * most basic line of shampoo and body wash


 * Daelise Inspire
 * luxury foaming body wash


 * Daelise Revitalise
 * body lotions and creams to hydrate the skin


 * Daelise Pure
 * environmentally friendly line of shampoo and body wash

Other Lines
Daelise is also exploring different product categories, mainly in the form of skincare. The share of skincare as part of their income has been steadily growing over the last decade and is predicted to overtake their body products in 2025 as second largest source of revenue.

Other product lines include:
 * Daelise Skincare
 * skin and facial products aimed at rejuvenating the skin


 * Daelise Men
 * personal care products specifically targetted towards men


 * Daelise Resolute Deodorant
 * line of deodorant and anti-transpirant


 * Daelise Exquire
 * skin exfoliatation and masks


 * Daelise Kids
 * products specifically targetted towards kids and infants

Sales


Sales of Daelise products have steadily risen over the last decade, mainly due to the brands entrance in the male market and their successful environmentally friendly line, Daelise pure. Especially in recent years more men have gravitated towards the brand as rates of consideration have risen globally. Currently the brand is aiming to expand their reach into East-Artemia and Kesh, with test markets in Yarova and Akiteiwa.

In total the brand made around $622 million in revenue during the 2020 fiscal year, the highest they have ever achieved. Recently it has come to light that Lagualle-Sircome has talked to potential buyers for a transfer of the brand in 2015 when the brand was stagnating, but it's unlikely this will happen at this point in time.

Controversies
In 2008 it was discovered that a water source in Iere had been contaminated by a dangerous bacteria that could cause eye inflammation and in some serious cases to eye infections. Daelise was one of the companies that used this water source in the production of their items. Lagualle was therefore required to pull all Daelise products from East-Avalonian shelves and destroy them. While this affected the sales in the short-term, no lasting PR damage has affected the brand. After Daelise tested various repealed products it found no trace of this harmful bacteria and ensured people that the water filtration within the production plant was capable of dealing with threats like this.

In 2013 Daelise launched an ad campaign in which a man ran over a cat. When he felt guilty he proceeded to take a shower and feel better. This was under the campaign slogan, wash your sorrows away. This ad was however ill-received by the general public for portraying animal abuse in such a casual way. Daelise had to publicly come out and apologize for the ad and state that no animals were harmed in the filming of the advert. The advertisement was also quickly stopped from airing. Outrage was mainly restricted to the internet, and no real changes in consumer behaviour were observed.